i am ME
2017 HAIR EXPO WINNER:
SALON TEAM OF THE YEAR
Our Inspiration was to create something classic yet relevant – relatable, translatable and educational, which we can use to teach the fundamentals of Hair Cut and Design. Our goal was to create a series of images for daily, in salon use which is commercial, original and wearable. The clean, tight, classic yet directional feel of i – D magazine covers – images that in all their cropped simplicity, command attention. We were inspired by their use of the “covered eye”. We used this as inspiration, translating the covered eye in each image.
Shapes and structure – the art of balance. The commercial, pared back beauty – focus we associate with popular fragrance campaigns – however here, driven by haircuts. Suitability – a story of shape and texture with something for everyone – from the whims of youth to the more conservative requirements of mature clients.